Initio is a Latin word, so we’re told, with two meanings: ‘the origin’, and ‘initiation’ – and this renegade new perfume house sets out ‘to initiate perfume as an object of power.’ Initio transgresses all the rules of classical perfumery reconnecting with the original power of perfumes. Initio unveils mysterious facets through sensory compositions with talismanic properties. Open the door into a unique world of magical, mystical forces, where sensual vibrations are magnified. Experience an impenetrable energy of fragrances.

First unveiled in 2015, a cloak of mystery enfolds this French perfume house. Artistic director Sonia (her surname is secret) prefers to talk about the influence of Patrick Suskind’s book ‘Perfume’ – and the power of perfume. As she puts it: ‘In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body. Even up until today, in some countries, you have that culture of perfumes being used to clean and purify – in Morocco, Algeria and Tunisia, for example. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power.’

INITIO FRAGRANCES

Scents Angel is the Authorized Retailer of Initio Parfums Prives.