The Merchant of Venice is a brand that has its conceptual origins in the ancient Art of Perfumery originated in Venice and from its centuries old trade with the Orient.
The line is inspired by the “Mude,” the maritime trade routes that covered a very large area from Asia to Africa, and on to Europe as far as the Northern Seas. The “Mude” started from Venice and reached many different harbours, which in turn were the destination of other commercial routes.