Jo Malone London

Jo Malone is a UK-based fragrance designer who got her start in the fragrance industry as a florist. Her lifelong fondness for all things fragrant began as a child, when she tried to produce her own fragrances using flowers from the family garden and grated soap.

Working as a florist by day and a beautician who did facials by night, her business took off when the Nutmeg and Ginger bath oil she produced as a thank-you gift for clients led to requests for re-orders. In 1994, Jo Malone opened her first boutique in London, offering fragrances, skin care, and home scents. A flagship boutique on London's famed Sloane Street was opened in 1999.

Jo was an early advocate for the concept of combining fragrances. Her unisex scents often focused on a single note or a simple combination of two or three essences. The scents were designed to be worn alone or with other scents in the collection, allowing the wearer to create a custom scent—or a variety of them—by layering the different scents on the skin.