CREED was founded in London in 1760 by James Henry CREED. The firm’s first royal commission came in 1781 from King George III, for whom CREED made the scent Royal English Leather.

CREED relocated to Paris in 1854 at the request of client Empress Eugenie of France, for whom CREED made Jasmin Imperatrice Eugenie, a fragrance still offered today. CREED also served her husband, Napoleon III. Among other CREED clients at this time are Emperor Franz-Josef of Austria-Hungary, his stylish wife, Empress Elisabeth (“Sisi”) and Czar Nicolas II of Russia.

Creed Green Irish Tweed is one of the best-selling men's fragrances in the niche perfume industry. Their newer scent, Creed Aventus, gets rave reviews and brisk sales. Creed Royal Oud was voted by Basenotes readers as the Best Men's Fragrance of 2012. Creed Love in Black was created as a tribute to Jackie Kennedy, and is one of the underrated scents in the line. Creed Love in White has become a top pick for best perfumes for romance. Creed Fleurissimo perfume is of one of the best perfumes for a wedding.